Page 8 - CHINA WORLD No19号外-final

CHINA WORLD SUPPLEMENT 特刊 JULY 2017 / 2017 年 7 月刊 08

新国贸饭店携手小蓝单车，

骑遇惊喜！

JOINT EVENT WITH BLUEGOGO

- “A LETTER FROM JEN”

# 告别沉闷！ 6 月 5 日国贸地区掀起了一股蓝色炫风，新国贸饭店骑遇惊喜活 #LeaveBoringBehind! That was the message that we shared with CBD dwellers on
动随即启动。300 辆小蓝单车摆放在新国贸饭店周边，并附上由酒店特别订制 5 June with a "Letter From Jen" campaign, held in conjunction with popular bike-
的信件。这不是一封普通的信，而是含有不同服务体验礼遇的邀请信。随后一 sharing startup Bluegogo. We upped the fun factor with a physical letter attached to
周推出的小蓝车线上活动，30000 辆带有酒店标识的小蓝车为更多客人送去惊 300 Bluegogo bikes parked next to the hotel. It's no ordinary love letter – each letter
喜礼遇。新国贸饭店希望借此机会在国贸 CBD 地区倡导告别沉闷，趣享生活的 contains a dining, gym, co-working space voucher for use in the hotel. Bike users
理念。 could also win hotel vouchers that were embedded in 30,000 Bluegogo bikes in the
city. We hope to encourage a spirit of adventure and fun in CBD!