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CHINA WORLD NOVEMBER 2021 / 2021 年 11 月刊 05
盟可睐:挚爱冬日
MONCLER: WE LOVE WINTER
盟可睐品牌诞生于冬日,自冬日汲取灵感,因而对冬季有着与生
俱来的热爱。从 1952 年在白雪皑皑的法国阿尔卑斯山脉初露头
角,到取得今天的全球地位,品牌推出最经典的设计,力邀全世
界拥抱冬之美。为献礼冬日,盟可睐邀请摄影师兼导演克里斯·科
尔斯掌镜拍摄品牌新一期全球广告大片,诠释与所爱之人重聚时
的温情力量。盟可睐秉承一以贯之的非凡创意与合作精神,聚焦
亲友团聚的美好时光。
斯:先锋型运动服
KJUS: PIONEERING
SPORTSWEAR
KJUS 将产品科技和品牌基因定义为:K- 气候,K- 行动,K- 工艺。相
比于生产运动服装,KJUS 更注重设计和制作,用先进面料和革新材料
制作出专业服装。K-System 不仅是 KJUS 的基本理念和设计基因,更
涵盖其服装系列的独家技术和核心元素。
KJUS defines the unique technology and DNA of the brand by K-Climate,
K-Motion, K-Craft. KJUS doesn’t just make sportswear but engineer it.
The brand transforms advanced fabrics and revolutionary materials into
perfect garments. The K-System is at the root of everything KJUS does and
Moncler is a brand born in winter, shaped by winter – and which naturally encompasses the core elements of our collections.
loves winter. Since 1952, taking its first steps among the snow-capped NL3028 北区 三层 L3, North Zone (8610) 8595 0399
peaks of the French Alps, to its present global status, the brand has
developed its most iconic designs to invite the world to embrace the
beauty of winter. In honor of the season, Moncler's new global campaign
is shot by photographer and director Chris Colls, celebrates the strength
of togetherness as we reunite with the people we love, while channeling
the spirit of creativity and collaboration that has always been part of
Moncler's DNA.
SB106 南区 地下一层 B1, South Zone
(8610) 6505 1376